Ferus

FERUS ON 41ST

BIRMINGHAM, ALABAMA

*work completed at a previous firm

As Ferus Artisan Ales expanded their presence to Avondale, it was important that the site reinforced the brand experience. The arrival sequence was designed to capture the movement from 41st Street toward Avondale Park. The route to the interior of the building was intentionally experiential to evoke a feeling of somewhat wild, playing off the brand Ferus (derived from Feral, meaning wild, untamed). The space has become a very popular beirgarten and event space in the heart of Avondale.